Twenty-six years behind the curtain. Now the makers sign their own name.
For 26 years, you have been using our skincare.You just didn't know it.
For over two decades, a German contract laboratory has been the architect behind some of the world's most-celebrated skincare brands — formulating in silence, under someone else's name. In 2026, for Asia, its makers built the first brand they have ever signed themselves. They named it Brünefeld — and named the house that carries it SANDERMA.
A quarter-century of making the science others sold.
SANDERMA is not a start-up. It is the consumer face of a German research, development and production house that has spent twenty-six years engineering high-performance skincare for the brands you already know — managing multiple best-selling ranges from formula to finished bottle.
From inside the laboratory, we saw everything.
Twenty-six years of formulating for other brands gave us a vantage point no marketing team will ever have.
The markup
A product retailing at SGD 480 carried a manufacturing cost under SGD 30. Most of the price was marketing, retail rent and brand-equity premium.
The formulas
Prestige brands often used the same actives we made for mid-market clients. The gap between SGD 80 and SGD 800 was the packaging and the story — rarely the formula.
The climate gap
Heavy, occlusive, fragrance-loaded European formulas were sold to Asian women in tropical, humid, air-conditioned environments where they did not perform.
The silence
For 26 years we watched our work get rebranded and resold, and consumers thank other brands for products we made. And we said nothing.
A 360° house — from brief to market.
The same end-to-end capability that has served global skincare, wound-care and consumer-health brands for twenty-six years — now directed at our own. We customise formulations and deliver ready-to-market products across more than 50 countries, with German engineering and Asian speed.
Ideation & concept
Opportunity briefs shaped from real consumer trends and insight.
R&D formulation
Unique, clinical-grade formulas engineered in our German laboratory.
Ingredient sourcing
Audited raw materials and actives, selected for efficacy and safety.
Packaging design
Primary and secondary packaging built to carry the brand position.
Production
High-performance skincare, wound care and hybrid cosmetics, at scale.
Regulatory & claims
Regulatory support and claim validation to EU standards.
Quality assurance
Documented QA, stability and safety testing on every batch.
Logistics
Reliable supply-chain and order management across markets.
Continuous pipeline
Ongoing support and next-product strategy, from insight to shelf.
German heritage meets Asian execution.
SANDERMA is led by the people who built the science in Germany — and the team bringing it to Asian consumers under our own name.
Michael Sander
The bridge to German science, manufacturing and global strategy — the founder who built the laboratory in 1999.
Dr. Peter Engels
Ensures scientific rigour and formulation superiority across the portfolio.
Christof Sander
Drives the shift to a consumer-health-centric, AI-driven company with deep CDMO expertise.
Frederick Fong
Drives the strategic vision and commercial expansion across Asia-Pacific.
Alexa Shee
Orchestrates operational excellence and the brand-management structure.
Angela Teoh
Leads project management and R&D delivery from formula to finished product.
SANDER + DERMA. One shared root.
The name carries the story. SANDER — the founder's legacy and the 26-year science that came first. DERMA — dermatology, the skin science the house exists to advance. They elide on a shared "DER": the makers' name flowing straight into the formula.
The legacy
A German science-led CDMO, built from nothing in 1999 and trusted with the industry's most sensitive briefs for twenty-six years.
The skin science
Smart, luxurious, high-performance skincare — grounded in clinical-grade formulation and engineered for Asian skin and climate.
BRÜNEFELD
German smart-luxury skincare, engineered for Asian skin — the first brand the architects put their own name on.
Schneewittchen
SANDERMA is built as a house, not a single brand. Brünefeld is first. It will not be last.
BRÜNEFELD
Inspired by the richness of nature and German skincare expertise, Brünefeld creates effective skincare — science-led formulation engineered exclusively for Asian skin biology and the ASEAN urban climate. German Science. Asian Skin. Smart Luxury.
A minimalist 3-step daily ritual.
Deep Treatment Cleanser
A resurfacing, pH-balanced treatment cleanser that dissolves impurities and refines texture while keeping the skin barrier intact.
Day Radiance Dual Serum
A dual-phase serum for humid climates — a surge of hydration locked in by a breathable shield. Plump, fresh, radiant all day.
Overnight Renewal Dual Serum
Works in sync with the skin's nocturnal repair — brightening actives with a hydrating concentrate for a smoother, even-toned complexion.
Three promises. One 26-year guarantee.
Science-Led Integrity
Every formula developed under EU Cosmetic Regulation (EC) No 1223/2009 — stability, safety and active concentration documented to efficacious standards.
Asian-Engineered, Always
Calibrated for Asian skin biology and urban climate — humidity, pollution, air-conditioning, melanin reactivity. Never an unmodified Western formula.
Honest Pricing, Forever
Priced at what skincare should cost — not what the market will tolerate. The architects do not charge for marketing they do not run.